DesignerGifts

I recently received an offer to review DesignerGifts.Com and I decided to approach the review more along the lines of a SEO / suitability review versus an actual review of their products and offerings. Hopefully they will find this just as useful.

For those who might not know DesignerGifts.Com is a new offering from OnlineStores. They have a wide variety of gifts such as the ones listed below:
Cheap gifts
Digital picture frames
Gift ideas for men

Now on to the review.

The sidebar uses a mix match of colors and text links as well as icons. There needs to be more consistency. All of the sidebar headers should use the same color scheme and the links need to be either all text or all icons. If both are needed then they should be arranged in such a manner that all the text links are grouped together then all the icons are grouped after.

The Google ads usage detracts from the main page. It encourages users to click off and follow links to someone else’s site versus trying out the current site. If anything they should be used on internal pages versus the front page.

The “Free Shipping” icon needs to be bigger and use a color sheme that helps it stand out from the page versus blend in. It should attract the users attention versus being able to be quickly overlooked. Also the price for free shipping seems a bit high. On this particular site it would be hard for a new user to spend $75. Amazon has a $25 free shipping limit to encourage spending, perhaps something along those lines should be adopted?

There is more I would like to say about this site but the length of this particular review doesn’t permit it. If you are at all interested I suggest you pop over and take a look. I would love to hear your comments.