Why sponsor a review?
The words “Sponsored Review” often create very different reactions. Most people are a bit unsure why anyone would be willing to pay for a review, and this post is aimed at helping those who might be curious. Have you ever wondered why people pay for reviews whether they are reviews of their own site, product, or simply a post or article? To put it simply it is because such reviews build links and links help build ranking. Better ranking means better search engine placement. Better search engine placement means more traffic. More traffic means you need to find a way to convert them into paying customers.
Sponsored reviews has done a nice job of listing the “10 Reasons Why Sponsored Reviews are Great for Link Building” (aff) and it is worth a read if you are at all curious about sponsoring your own reviews or reviewing on your site. If you haven’t heard of SponsoredReviews.Com are designed to make it easy for bloggers and advertisers to meet up and create a relationship that is good for both sides. I use them to help supplement my online earnings, so if you are curious you can find my profile here.
While sponsored reviews are not the only way to build links, they can definitely help and in a world where you are only as good as your PR, can’t we all benefit from some help?